1.Google Analytics Home In the last 28 Days, 105 Users have read this blog, creating 184 sessions with a bounce rate of 38.04% and session duration of 2m 17s. FIG.1 1.1. Active Users The below image gives an analysis of page views per minute. For instance, six active users are viewing four different blogs for the given minute. FIG.2 1.2. How do you acquire users? There are three different ways to acquire users, namely: 1.2.1. Traffic Channel The below histogram indicates maximum traffic is caused by direct and social channels. FIG.3 1.2.2. Source/Medium Views have been escalated through the use of Direct and Instagra m. FIG.4 1.2.3. Referral FIG.5 1.3. How are your active users trending over time? The line graph displays the number of active users over 90 days. FIG.6 1.4. How well do you retain users? The below statistic gives the percentage of returning users for 6 different w
Artificial Marketing Marketing is a strategy to leverage data and machine learning to deliver campaigns that help to more effectively achieve a brand's goals. Most marketers use AI in market research, data science, and real-time analysis of campaigns. (adverity.com, 2019) Advantages of Artificial Intelligence in Marketing 1. Faster data analysis The marketers can analyse complex data sets faster than a human with artificial intelligence. But this increased speed doesn't just mean more efficiency. Or the ability to rally and act more quickly on insights. It also suggests organisations could manually reduce the time associated with data processing. Because of Faster data analysis, they could launch more effective campaigns quicker and at a lower cost, deliver higher ROI. (adverity.com, 2019) 2. More accurate insights Using AI, more detailed analyses of the data can be performed. Multiple data sets can be broken down with various machine learning alg